Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
CHF 39.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Paul, Christopher / Glenn, Russell W.
- ISBN: 978-0-8330-4156-2
- EAN: 9780833041562
- Produktnummer: 3178537
- Verlag: Rand Corp
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 211 S.
- Masse: H22.6 cm x B15.5 cm x D1.5 cm 372 g
- Gewicht: 372
12 weitere Werke von Todd C. Helmus:
Bewertungen
Anmelden