Produktbild
Bill Chiaravalle

Branding For Dummies

Ebook (PDF Format)

Learn to: Understand the meaning and process of branding Get clear about the difference between branding and marketing Create and keep loyal brand customers Manage and protect your brand Create, improve upon, and maintain a successful brand Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today! Gain your branding bearings - gear up with… Mehr

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Produktdetails


Weitere Autoren: Schenck, Barbara Findlay
  • ISBN: 978-1-118-95810-0
  • EAN: 9781118958100
  • Produktnummer: 17509334
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 384 S.
  • Plattform: PDF
  • Masse: 14'642 KB
  • Auflage: 2. Aufl.

Über den Autor


Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.

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