Trainwrecks
How Corporate Reputations Collapse And Managements Attempt to Rebuild Them
Every year corporations and individuals stumble into crises that damage and sometimes destroy their reputations. These crises strike companies across the economy in sectors as diverse as banking, manufacturing, oil and gas, food processing, high technology, resource development and professional sport. What triggers these corporate disasters? How can a company minimize the risk that it will be hit with a crisis? If you land in a crisis, what's the best way to practice damage control? In the event that your reputation implodes, what's the path back to public acceptance? John Barr reaches into his thirty year career as one of North America's lea…
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Produktdetails
- ISBN: 978-1-4835-0703-3
- EAN: 9781483507033
- Produktnummer: 17924273
- Verlag: BookBaby
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 0 S.
- Plattform: EPUB
- Masse: 999 KB
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