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Ryan Holiday

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

Buch

A primer on the future of PR, marketing and advertising - now revised and updated with new case studiesForget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. -Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools… Mehr

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Produktdetails


  • ISBN: 978-1-59184-738-0
  • EAN: 9781591847380
  • Produktnummer: 19350020
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 176 S.
  • Masse: H19.8 cm x B13.1 cm x D1.2 cm 114 g
  • Gewicht: 114

Über den Autor


Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; The Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.

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