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The Emerging High-Tech Consumer

A Market Profile and Marketing Strategy Implications

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This work focuses on the consumers of high-tech goods and services and their needs and preferences into the 21st century. The contributors use current research to construct a high-tech consumer profile and then establish the implications this holds for developing marketing strategies.

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Produktdetails

Weitere Autoren: Reddy, Allan C. (Hrsg.)
  • ISBN: 978-1-56720-072-0
  • EAN: 9781567200720
  • Produktnummer: 1499264
  • Verlag: Quorum Books
  • Sprache: Englisch
  • Erscheinungsjahr: 1997
  • Seitenangabe: 178 S.
  • Masse: H23.5 cm x B15.7 cm x D1.4 cm 419 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 419

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