New Strategies in Higher Education Marketing
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most uni…
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Produktdetails
Weitere Autoren: Hayes, Thomas J
- ISBN: 978-1-136-58242-4
- EAN: 9781136582424
- Produktnummer: 14481321
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 196 S.
- Plattform: PDF
- Masse: 2'751 KB
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