Scaling the Tail: Managing Profitable Growth in Emerging Markets
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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Produktdetails
Weitere Autoren: Ungson, Gerardo R. / Cosgrove, Andrew
- ISBN: 978-1-137-53859-8
- EAN: 9781137538598
- Produktnummer: 20268623
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 163 S.
- Plattform: PDF
- Masse: 1'325 KB
- Auflage: 1st ed. 2015
- Abbildungen: 28 schwarz-weiße und 20 farbige Abbildungen, Bibliographie
Über den Autor
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China.Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA.Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
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