Student Workbook to Accompany Crisis Communications
A Casebook Approach
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to…
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Produktdetails
Weitere Autoren: Fearn-Banks, Kathleen
- ISBN: 978-1-134-97274-6
- EAN: 9781134972746
- Produktnummer: 20697983
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 114 S.
- Plattform: PDF
- Masse: 3'671 KB
- Auflage: 5. Auflage
- Abbildungen: follows last edn, 3 schwarz-weiße Fotos, 9 schwarz-weiße Tabellen
Über den Autor
Kathleen Fearn-Banks is a professor in the Department of Communication at the University of Washington (Seattle) and a crisis communications advisor.
1 weiteres Werk von Kathleen Fearn_Banks:
Student Workbook to Accompany Crisis Communications
A Casebook Approach
A Casebook Approach
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