Business Gamification For Dummies
The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.* How gamification evolved from Farmville/Zynga and Facebook and is now something…
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Produktdetails
Weitere Autoren: Shoup, Kate
- ISBN: 978-1-118-46693-3
- EAN: 9781118466933
- Produktnummer: 13335161
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 312 S.
- Masse: H23.3 cm x B18.8 cm x D1.8 cm 598 g
- Gewicht: 598
- Sonstiges: Professional & Vocational
Über den Autor
Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.
2 weitere Werke von Kris Duggan:
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