Polls and Surveys
Two experts on designing questionnaires and surveys attempt to bring the average reader to an understanding of the ins and outs of polling. Bradburn is provost of the Univ. of Chicago, while Sudman is a professor at the Survey Research Laboratory at the Univ. of Illinois. The authors offer valuable advice on how to separate the wheat from the chaff in poll results. They take the reader back to the early history of polling (which, despite some evidence of 19th-century polling, really began in 1935, thanks to George Gallup), then discuss the uses and abuses of polls, determining that the main justification for polling is to buttress decisions a…
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Produktdetails
Weitere Autoren: Sudman S
- ISBN: 978-1-55542-098-7
- EAN: 9781555420987
- Produktnummer: 22119968
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 1988
- Seitenangabe: 272 S.
- Masse: H23.5 cm x B15.7 cm x D2.0 cm 575 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 575
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