Strategic Management
From Theory to Practice
A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to…
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Produktdetails
Weitere Autoren: Ward, Andrew
- ISBN: 978-1-00-016644-6
- EAN: 9781000166446
- Produktnummer: 33884733
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 342 S.
- Plattform: PDF
- Masse: 2'695 KB
- Auflage: 2. Auflage
- Abbildungen: 13 farbige Zeichn., 7 farbige Tabellen
Über den Autor
Allen Amason is Dean of the College of Business at Georgia State University, USAAndrew Ward is Associate Professor of Management at Lehigh University, USA
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