Testing Business Ideas
A Field Guide for Rapid Experimentation
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure. Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systema…
Mehr
CHF 29.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Bland, David J.
- ISBN: 978-1-119-55142-3
- EAN: 9781119551423
- Produktnummer: 32963979
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 62'741 KB
Über den Autor
David J. BlandAuthor and founder based in Silicon Valley who helps companies find growth using Lean Startup methods, design thinking, and business model innovation. Alex OsterwalderLead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the Thinkers 50 list; passionate entrepreneur; and in-demand speaker.
36 weitere Werke von Alexander Osterwalder:
Bewertungen
Anmelden