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Robert A. Burgelman

Becoming Hewlett Packard

Why Strategic Leadership Matters

Ebook (PDF Format)

Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise.Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaini… Mehr

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Produktdetails


Weitere Autoren: Mckinney, Webb / Meza, Philip E.
  • ISBN: 978-0-19-064045-3
  • EAN: 9780190640453
  • Produktnummer: 29056220
  • Verlag: Oxford University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 416 S.
  • Plattform: PDF
  • Masse: 23'200 KB

Über den Autor


Robert A. Burgelman is the Edmund W. Littlefield Professor of Management at Stanford Business School, and served as Executive Director of the Stanford Executive Program (1996-2015). He is the author of Strategy is Destiny: How Strategy-Making Shapes a Company's Future (2002), and co-author of Inside Corporate Innovation: Strategy, Structure and Managerial Skills (1986), Strategic Dynamics: Concepts and Cases (2006), and Strategic Management of Technology and Innovation (5th edition, 2009). He is a Fellow of the Strategic Management Society and the Academy of Management, and serves as advisor and senior executive educator for global companies.Webb McKinney began his career at HP when David Packard and Bill Hewlett ran the company. McKinney held numerous engineering management and executive positions at HP, running HP's entry into consumer PCs, and going on to lead its entire PC business. McKinney later led worldwide sales, marketing and supply chains for all of HP's commercial customers. Before retiring from HP in 2003, McKinney was the EVP responsible for HP's integration of Compaq. McKinney is currently a consultant in merger integration and leadership development. He holds bachelor's and master's degrees in electrical engineering from the University of Southern California and serves on the boards of non-profit organizations.Philip E. Meza is a strategy consultant and researcher. Much of his consulting work focuses on technology strategy and business development. His books and numerous case studies are used at business schools and universities around the world. A graduate of the University of California at Berkeley and The Wharton School of the University of Pennsylvania, Meza is the author of Coming Attractions: Hollywood, High Tech and the Future of Entertainment (2007) and co-author of Strategic Dynamics: Concepts and Cases (2006). Meza also serves on the board of Toolworks, a social enterprise that helps people with disabilities. You can learn more about him at philipmeza.com.

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