Donald R. Cooper

Business Research Methods

Buch

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics -backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business rese… Mehr

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Produktdetails

Weitere Autoren: Schindler, Pamela S.

ISBN: 978-0-07-337370-6
EAN: 9780073373706
Produktnummer: 33558017
Verlag: McGraw-Hill Education - Europe
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 784 S.
Masse: H28.1 cm x B22.3 cm x D3.0 cm 1'796 g
Auflage: 11 Rev ed
Abbildungen: black & white illustrations, colour illustrations
Gewicht: 1796
Sonstiges: Tertiary Education (US: College)

Über den Autor

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.