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Timothy J. Wilkinson

The Customer Trap

How to Avoid the Biggest Mistake in Business

Ebook (PDF Format)

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize-until it is too late-that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. Th… Mehr

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Produktdetails


Weitere Autoren: Thomas, Andrew R.
  • ISBN: 978-1-4842-0385-9
  • EAN: 9781484203859
  • Produktnummer: 19050062
  • Verlag: Apress
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Plattform: PDF
  • Masse: 3'894 KB
  • Auflage: 2nd ed.

Über den Autor


Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and associate professor of international business at the University of Akron, Ohio. He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC. A million-mile flier, he has traveled to and conducted business in more than 120 countries on all seven continents.

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