Dan S. Kennedy
No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Ebook (EPUB Format)
THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell tothose…
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Beschreibung
THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell tothose who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of membership to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
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Produktdetails
- ISBN: 978-1-61308-401-4
- EAN: 9781613084014
- Produktnummer: 31307947
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Plattform: EPUB
- Masse: 2'112 KB
- Auflage: 3. Auflage
Über den Autor
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters. He directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
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