Produktbild
Moore, Karl (McGill University, Canada)

Marketing: The Basics

The Basics

Buch

Explains the techniques marketers need to use to push their product, with the essentials of e-commerce explained.

CHF 31.90

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Pareek, Niketh (McGill University, Canada)
  • ISBN: 978-0-415-77900-5
  • EAN: 9780415779005
  • Produktnummer: 4916493
  • Verlag: Taylor & Francis Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Seitenangabe: 248 S.
  • Masse: H19.8 cm x B12.8 cm x D2.5 cm 280 g
  • Auflage: 2 New edition
  • Abbildungen: black & white illustrations
  • Gewicht: 280

Über den Autor


Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.

Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.