Marketing: The Basics
The Basics
Explains the techniques marketers need to use to push their product, with the essentials of e-commerce explained.
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Produktdetails
Weitere Autoren: Pareek, Niketh (McGill University, Canada)
- ISBN: 978-0-415-77900-5
- EAN: 9780415779005
- Produktnummer: 4916493
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 248 S.
- Masse: H19.8 cm x B12.8 cm x D2.5 cm 280 g
- Auflage: 2 New edition
- Abbildungen: black & white illustrations
- Gewicht: 280
Über den Autor
Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.
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