The Shift

Praise for The ShiftMore than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone.-Cammie Dunaway, executive vice president of sales andmarketing, Nintendo of AmericaAt Zappos.com we've always approached business in our ownunique way. The Shift outlines many principles we holisticallyembrace. Kudos to Scott Davis for putting together such a greatresource!-Tony Hsieh, CEO, Zappos.comThe Shift is a great 'how-to book' for Visionary Marketers whowant to stand out, help their company succeed by moving toward trueaccountability, and drive a business strategy that keeps thecustomer in mind, while never losing sight of the P&L.-Fisk Johnson, chairman and CEO, SC JohnsonThe Shift's articulation of how marketing can drive a company'sbottom line and a marketer's career makes it a must-read for anyCEO who wants marketing to truly impact their company's bottomline.-CJ Fraleigh, CEO, Sara Lee Retail and FoodserviceMarketer as a P&L-oriented businessperson! Thisimportant book for senior executives provides a road map on howmarketers and their organizations can shift their profiles, whiledriving bottom-line results.-Mark L. Vachon, president and CEO, GE Healthcare,AmericasThe Shift charts a dramatic new role for marketing. A challengeevery firm should embrace.-David Aaker, vice chairman, Prophet; and, author,Brand LeadershipThe Shift has to become a way of life from the classroom to theboardroom. Davis's book brings a practitioner's perspective to thiscritical topic of marketers shifting to becoming more accountableand more personally responsible for driving growth.-Dipak Jain, dean, Kellogg Graduate School ofManagement, Northwestern UniversityForget the CMO. Long live the integrated agenda of the ChiefGrowth and Visionary Officer!-Joseph V. Tripodi, chief marketing and commercialofficer, The Coca Cola Company