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Robert P. Ormrod

Political Marketing

Theory and Concepts

Buch

are available for instructorsPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key fe… Mehr

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Produktdetails


Weitere Autoren: Henneberg, Stephan C M / O'Shaughnessy, Nicholas
  • ISBN: 978-0-85702-581-4
  • EAN: 9780857025814
  • Produktnummer: 14393465
  • Verlag: SAGE Publications Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 224 S.
  • Masse: H24.2 cm x B16.9 cm x D1.5 cm 398 g
  • Gewicht: 398
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

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