Contemporary Issues in Strategic Management
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-bas…
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Produktdetails
Weitere Autoren: Moutinho, Luiz
- ISBN: 978-1-317-38033-7
- EAN: 9781317380337
- Produktnummer: 27104452
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 310 S.
- Plattform: PDF
- Masse: 9'332 KB
- Abbildungen: 39 schwarz-weiße Abbildungen, 5 schwarz-weiße Fotos, 34 schwarz-weiße Zeichnungen, 27 schwarz-weiße Tabellen
Über den Autor
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
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