Produktbild
Randolph J. Trappey

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Buch

CHF 136.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Woodside, A.
  • ISBN: 978-1-4039-4641-6
  • EAN: 9781403946416
  • Produktnummer: 16674107
  • Verlag: Springer Nature
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 258 S.
  • Masse: H22.4 cm x B16.1 cm x D2.0 cm 454 g
  • Auflage: 2005
  • Gewicht: 454

Über den Autor


RANDOLPH TRAPPEY has served on the faculties of the University of London's Royal Holloway School of Management, New York University's Leonard N. Stern School of Business in London and Tulane University's A.B. Freeman School of Business in New Orleans. His research links cognitive science and marketing science with consumers' unconscious thinking about brand advertising. He is the founder and CEO of DataMiners Ltd., a consulting firm that specialises in providing data mining, modelling and CRM solutions to business, industry and government. His clients include Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA and the United States Government.To find out more about the author go to: http://www.dataminers.co.ukARCH WOODSIDE is Professor of Marketing at Boston College in the USA. He is a Fellow and member of the American Psychological Association, American Psychological Society, Royal Society of Canada, and the Society for Marketing Advances. He serves as the Editor-in-Chief of the Journal of Business Research and Advances in Business Marketing & Purchasing, and he is the author of numerous books and articles in the fields of marketing, psychology, consumer research, advertising, and tourism.To find out more about the author go to: http://www.bc.edu/schools/csom/departments/marketing/faculty/woodside/

2 weitere Werke von Randolph J. Trappey:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.