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Peter Thompson

Persuading Aristotle

Ebook (EPUB Format)

When Peter Thompson, master of the broadcasting art, turns his attention to the nuts and bolts of persuasion, the result is precisely what you'd expect: lucid, comprehensive and intensely practical.' Hugh Mackay, Author of The Good Listener'As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.' Peter DruckerIn the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aris… Mehr

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Produktdetails

  • ISBN: 978-1-74115-031-5
  • EAN: 9781741150315
  • Produktnummer: 22572309
  • Verlag: Allen & Unwin
  • Sprache: Englisch
  • Erscheinungsjahr: 1998
  • Seitenangabe: 224 S.
  • Plattform: EPUB
  • Masse: 790 KB

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