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Frederick Newell

Why CRM Doesn't Work

How to Win by Letting Customers Manange the Relationship

Ebook (PDF Format)

CRM was supposed to help businesses better understand theircustomers and increase efficiency. Yet most companies are notgetting the return they expected. Is it possible to make customershappy and, at the same time, improve ROI? Is there a practical,affordable way to get customers to say what they really want?In Why CRM Doesn't Work, leading international marketingconsultant Frederick Newell explains why it's time to change thegame to CMR (Customer Management of Relationships). CMR allowscompanies to empower customers so they'll reveal what kind ofinformation they want, what level of service they want to receive,and how to communicate with the… Mehr

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Produktdetails


Weitere Autoren: Godin, Seth (Vorb.)
  • ISBN: 978-0-470-88280-1
  • EAN: 9780470882801
  • Produktnummer: 13808937
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 263 S.
  • Plattform: PDF
  • Masse: 1'200 KB

Über den Autor


Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com, Wireless Rules, and The New Rules of Marketing. He can be reached at frednote@aol.com.

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