Managing Customer Relationships
A Strategic Framework
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. To become more customer-focused, skilled managers, IT professionals, and marketing executives must understand how to build profitable relationships with each customer and how to make everyday managerial decisions that increase the value of a company by increasing the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha R…
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Produktdetails
Weitere Autoren: Rogers, Martha
- ISBN: 978-0-471-65641-8
- EAN: 9780471656418
- Produktnummer: 13813230
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 528 S.
- Plattform: PDF
- Masse: 3'053 KB
Über den Autor
DON PEPPERS and MARTHA ROGERS, PhD, are the founding partners of Peppers and Rogers Group, a Carlson Marketing Group Company based in Norwalk, Connecticut (www.1to1.com). They are the coauthors of five bestselling books about one-to-one customer relationships and were named by Business 2.0 magazine as two of the most important business gurus of all time. Peppers was formerly the CEO of a top-20 direct marketing agency, and Rogers is an adjunct professor at The Fuqua School of Business at Duke University, as well as Codirector of the Teradata Center for Customer Relationship Management at Duke University (www.teradataduke.org).
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