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Hermawan Kartajaya

Marketing 4.0

Moving from Traditional to Digital

Ebook (EPUB Format)

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and Marketing 4.0 maps out an authoritative approach to taking customers from awareness to advocacy. For this highly anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people on… Mehr

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Produktdetails


Weitere Autoren: Kotler, Philip / Setiawan, Iwan
  • ISBN: 978-1-119-34114-7
  • EAN: 9781119341147
  • Produktnummer: 21864685
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 208 S.
  • Plattform: EPUB
  • Masse: 2'244 KB

Über den Autor


PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition. HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia. IWAN SETIAWAN is COO of MarkPlus, Inc.

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