Marketing Organization Development
A How-To Guide for OD Consultants
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consul…
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Produktdetails
Weitere Autoren: Park, Jong Gyu / Lee, Jae Young
- ISBN: 978-1-315-31172-2
- EAN: 9781315311722
- Produktnummer: 25431693
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 230 S.
- Plattform: PDF
- Masse: 26'746 KB
- Auflage: 1. Auflage
- Abbildungen: 7 schwarz-weiße Abbildungen, 2 schwarz-weiße Fotos, 32 schwarz-weiße Zeichnungen, 27 schwarz-weiße Tabellen
Über den Autor
104694199
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