Foundations of Marketing Thought
The Influence of the German Historical School
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the…
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Produktdetails
Weitere Autoren: Tadajewski, Mark
- ISBN: 978-1-317-29595-2
- EAN: 9781317295952
- Produktnummer: 25330089
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 228 S.
- Plattform: EPUB
- Masse: 3'152 KB
- Abbildungen: 4 schwarz-weiße Fotos, 9 schwarz-weiße Zeichnungen, 2 schwarz-weiße Tabellen
Über den Autor
D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.
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