Amiso M. (Hrsg.) George

Case Studies in Crisis Communication

International Perspectives on Hits and Misses

Ebook (EPUB Format)

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of t… Mehr

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Produktdetails

Weitere Autoren: Pratt, Cornelius B. (Hrsg.)

ISBN: 978-1-136-59372-7
EAN: 9781136593727
Produktnummer: 13837245
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 1997
Seitenangabe: 584 S.
Plattform: EPUB
Masse: 8'444 KB
Abbildungen: 10 schwarz-weiße Abbildungen, 15 schwarz-weiße Fotos, 10 schwarz-weiße Zeichnungen, 3 schwarz-weiße Tabellen

Über den Autor

Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate program at TCU, she developed and taught the first course in crisis communication in 2003 at the Reynolds School of Journalism, University of Nevada, Reno, where she was also director of the public relations program. Cornelius B. Pratt, is a contributing editor of Public Relations Quarterly and a Professor at Temple University School of Communications and Theater, USA. Before joining the Temple faculty in 2006, he served for nearly six years in the U.S. Department of Agriculture, in Washington, DC, and for 11 years on the faculty on the faculty at Michigan State University, the last eight years as full professor.