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James R. Faulconbridge

The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

Ebook (EPUB Format)

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.The Globalization of Advertising draws upon previous… Mehr

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Produktdetails


Weitere Autoren: Taylor, Peter / Nativel, Corinne / Beaverstock, Jonathan
  • ISBN: 978-1-135-27980-6
  • EAN: 9781135279806
  • Produktnummer: 18426516
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 208 S.
  • Plattform: EPUB
  • Masse: 1'220 KB
  • Abbildungen: 11 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 10 schwarz-weiße Zeichnungen, 37 schwarz-weiße Tabellen

Über den Autor


James R. Faulconbridge is a Senior Lecturer in Economic Geography at Lancaster University, UK. His work examines the globalization of professional/business services and the management of learning and knowledge within firms.Jon V. Beaverstock is Professor of Economic Geography at the University of Nottingham, UK. His research investigates the globalization of financial and professional services, world cities and highly-skilled migration.Corinne Nativel is a Lecturer in English and Economic Geography at the University of Franche-Comté in Besançon, France and a member of the CREW (Centre for Research on the English Speaking World) at the University of Paris III-Sorbonne Nouvelle. Her research explores the relationships between urban labour and welfare restructuring. Peter J. Taylor FBA is Director of Globalization and World Cities Research Network (GaWC) and Professor of Geography at Loughborough University, UK. His current research centres on the meaning of cities, historically and in contemporary globalization.

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