Geeta (Hrsg.) Rana

Employer Branding for Competitive Advantage

Models and Implementation Strategies

Ebook (PDF Format)

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positi… Mehr

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Produktdetails

Weitere Autoren: Agarwal, Shivani (Hrsg.) / Sharma, Ravindra (Hrsg.)

ISBN: 978-1-00-036218-3
EAN: 9781000362183
Produktnummer: 34813627
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 222 S.
Plattform: PDF
Masse: 19'784 KB
Auflage: 1. Auflage
Abbildungen: 24 schwarz-weiße Abbildungen, 24 schwarz-weiße Zeichnungen, 37 schwarz-weiße Tabellen