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Alina Wheeler

Designing Brand Identity

An Essential Guide for the Whole Branding Team

Buch

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.* 3 sections: brand fundamentals, process basics, and case studies.* Over 100 branding subjects, checklists, tools, and diagrams.* 50 case studies that describe goals, process, strategy, solution, and results.* Over 700 illustrations of brand touchpoints.* More than 400… Mehr

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Produktdetails


Weitere Autoren: Millman, Debbie
  • ISBN: 978-1-118-98082-8
  • EAN: 9781118980828
  • Produktnummer: 20222692
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 336 S.
  • Masse: H28.6 cm x B22.8 cm x D2.5 cm 1'337 g
  • Auflage: 5. A.
  • Gewicht: 1337
  • Sonstiges: Professional & Vocational

Über den Autor


Alina Wheeler, Philadelphia, PABranding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

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