Segmentation Strategies for Hospitality Managers
Target Marketing for Competitive Advantage
Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hos…
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Produktdetails
Weitere Autoren: Weinstein, Art
- ISBN: 978-1-136-41631-6
- EAN: 9781136416316
- Produktnummer: 14479601
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 252 S.
- Plattform: EPUB
- Masse: 1'249 KB
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