Public Relations and the Making of Modern Britain
Stephen Tallents and the Birth of a Progressive Media Profession
Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of m…
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Produktdetails
- ISBN: 978-0-7190-8457-7
- EAN: 9780719084577
- Produktnummer: 23312685
- Verlag: MANCHESTER UNIVERSITY PRESS
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 280 S.
- Masse: H14.5 cm x B22.2 cm x D2.7 cm 472 g
- Abbildungen: Illustrations, black & white
- Gewicht: 472
- Sonstiges: Further/Higher Education
Über den Autor
Scott Anthony is a Leverhulme Fellow at the University of Cambridge.
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