Timothy Keiningham

Why Loyalty Matters

The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Ebook (EPUB Format)

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good.But it's not good.Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear - when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.Renowned loyalty experts T… Mehr

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Produktdetails

Weitere Autoren: Aksoy, Lerzan

ISBN: 978-1-935251-29-3
EAN: 9781935251293
Produktnummer: 22223957
Verlag: BenBella Books, Inc.
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 264 S.
Plattform: EPUB
Masse: 1'224 KB

Über den Autor

Tim Keiningham is a world-renowned authority in the field of loyalty measurement and management. He is chief strategy officer and executive vice president for Ipsos Loyalty, one of the world's largest research organizations. A prolific author, Tim has coauthored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing and Return on Quality.Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal all of management and economics (as measured by the citation index).Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Lerzan has coauthored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.