Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Produktdetails
- ISBN: 978-1-137-46331-9
- EAN: 9781137463319
- Produktnummer: 18272488
- Verlag: Springer Nature
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 146 S.
- Masse: H21.6 cm x B14.0 cm x D1.3 cm 349 g
- Auflage: 2015
- Gewicht: 349
Über den Autor
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
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