International E-Business Marketing
Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.
CHF 69.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Bell, Jim / McNaughton, Rod
- ISBN: 978-1-86152-945-9
- EAN: 9781861529459
- Produktnummer: 8293669
- Verlag: Intl Thomson Business Pr
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 307 S.
- Masse: H24.7 cm x B19.0 cm x D2.7 cm 627 g
- Gewicht: 627
50 weitere Werke von Richard Fletcher:
Bewertungen
Anmelden