Gordon R. Foxall

Perspectives on Consumer Choice

From Behavior to Action, from Action to Agency

Ebook (PDF Format)

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations… Mehr

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Produktdetails

ISBN: 978-1-137-50121-9
EAN: 9781137501219
Produktnummer: 21240313
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2016
Plattform: PDF
Masse: 7'419 KB

Über den Autor

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.