Effective Risk Communication
A Message-Centered Approach
As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before, during and after a natural or intentional catastrophic event. While intentional contamination of the food supply to cause harm represents some unique challenges due to the personal nature of the threat, the concepts and examples covered in this book extend across potential events to provide a framework for how to begin thinking about the expanded impor…
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Produktdetails
Weitere Autoren: Seeger, Matthew W. / Sellnow, Timothy L. / Ulmer, Robert R.
- ISBN: 978-0-387-79726-7
- EAN: 9780387797267
- Produktnummer: 4554632
- Verlag: Springer New York
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 200 S.
- Masse: H24.1 cm x B16.0 cm x D1.6 cm 471 g
- Auflage: 2009
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 471
Über den Autor
Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky.Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas.Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan.Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.
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