Cult of Analytics
Data analytics for marketing
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must ha…
Mehr
CHF 54.15
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-317-56189-7
- EAN: 9781317561897
- Produktnummer: 19572136
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 216 S.
- Plattform: PDF
- Masse: 6'551 KB
- Auflage: 2. Auflage
- Abbildungen: 10 schwarz-weiße Abbildungen, 2 schwarz-weiße Fotos, 8 schwarz-weiße Zeichnungen, 16 schwarz-weiße Tabellen
Über den Autor
Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto.
100 weitere Werke von Steve Jackson:
The Other Sport Mega-Event: Rugby World Cup 2011
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 46.45
Cult of Analytics: Driving online marketing strategies using web analytics
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 59.95
China's Regional Relations in Comparative Perspective
Data analytics for marketing
Data analytics for marketing
Ebook (PDF Format)
CHF 46.45
Sport and Foreign Policy in a Globalizing World
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 58.70
The Other Sport Mega-Event: Rugby World Cup 2011
Data analytics for marketing
Data analytics for marketing
Ebook (PDF Format)
CHF 46.45
The Practical Guide to Project Management Documentation
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 84.00
Sport, Advertising and Global Promotional Culture
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 50.95
China's Regional Relations in Comparative Perspective
Data analytics for marketing
Data analytics for marketing
Ebook (EPUB Format)
CHF 46.45
Sport and Foreign Policy in a Globalizing World
Data analytics for marketing
Data analytics for marketing
Ebook (PDF Format)
CHF 59.95
Cult of Analytics: Driving online marketing strategies using web analytics
Data analytics for marketing
Data analytics for marketing
Ebook (PDF Format)
CHF 59.95
Bewertungen
Anmelden