Global Perspectives in Marketing for the 21st Century
Proceedings of the 1999 World Marketing Congress
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members a…
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Produktdetails
Weitere Autoren: Meadow, H. Lee (Hrsg.)
- ISBN: 978-3-319-17355-9
- EAN: 9783319173559
- Produktnummer: 17768331
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 505 S.
- Originaltitel: World Marketing Congress, On Global Perspectives in Marketing for the 21st Century, Volume IX
- Masse: H28.5 cm x B21.5 cm x D3.4 cm 1'554 g
- Abbildungen: Book; Bibliographie
- Gewicht: 1554
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