Damage Control (Revised & Updated)
The Essential Lessons of Crisis Management
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes-and debacles-of modern business, politics, and entertainment.You'll discover:. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.. Why Audi never fully recovered from driver accusations of sudden acceleration”-despite evidence that nothing was wrong with their…
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Produktdetails
Weitere Autoren: Weber, John
- ISBN: 978-1-935212-25-6
- EAN: 9781935212256
- Produktnummer: 22219950
- Verlag: Easton Studio Press, LLC
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 398 KB
- Auflage: Revised Edition
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