The Business of Public Relations
Using systems theory, this book approaches public relations as an organizational subsystem. Brody defines a functional network for the practice of public relations consistent with contemporary management theory. He also presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices.
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Produktdetails
- ISBN: 978-0-275-92649-6
- EAN: 9780275926496
- Produktnummer: 1417646
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 1987
- Seitenangabe: 346 S.
- Masse: H22.9 cm x B15.2 cm x D1.8 cm 502 g
- Abbildungen: Paperback
- Gewicht: 502
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