Brand Hollywood
Selling Entertainment in a Global Media Age
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.
CHF 44.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-134-25897-0
- EAN: 9781134258970
- Produktnummer: 18406744
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 5'310 KB
- Abbildungen: 18 schwarz-weiße Fotos
Über den Autor
Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).
18 weitere Werke von Paul Grainge:
Promotional Screen Industries
Selling Entertainment in a Global Media Age
Selling Entertainment in a Global Media Age
Ebook (EPUB Format)
CHF 44.50
Promotional Screen Industries
Selling Entertainment in a Global Media Age
Selling Entertainment in a Global Media Age
Ebook (PDF Format)
CHF 44.50
Bewertungen
Anmelden