Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Produktdetails
Weitere Autoren: Evans, Martin
- ISBN: 978-1-317-64535-1
- EAN: 9781317645351
- Produktnummer: 17044050
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 242 S.
- Plattform: PDF
- Masse: 8'862 KB
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