Proceedings of the 1997 World Marketing Congress
?This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences…
Mehr
CHF 191.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Sidin, Samsinar MD (Hrsg.)
- ISBN: 978-3-319-17320-7
- EAN: 9783319173207
- Produktnummer: 18449876
- Verlag: Springer
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Plattform: PDF
- Masse: 95'026 KB
8 weitere Werke von Ajay K. (Hrsg.) Manrai:
Bewertungen
Anmelden