International Marketing
International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations.…
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Produktdetails
Weitere Autoren: Wilson, Ian
- ISBN: 978-0-07-711585-2
- EAN: 9780077115852
- Produktnummer: 17709851
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 400 S.
- Masse: H24.4 cm x B19.0 cm x D1.8 cm 846 g
- Auflage: UK ed.
- Abbildungen: Illustrations
- Gewicht: 846
- Sonstiges: General (US: Trade)
Über den Autor
Geri Clarke currently manages the International Business School consultancy and tutors international students Henley Business School, University of Reading.Ian Wilson lectures in marketing on a variety of postgraduate, undergraduate and professional institute courses at Staffordshire University where he is a Learning and Teaching Fellow.
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