Principles of Marketing for a Digital Age
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
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Produktdetails
- ISBN: 978-1-5264-2334-4
- EAN: 9781526423344
- Produktnummer: 31707583
- Verlag: SAGE Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 496 S.
- Masse: H23.6 cm x B19.2 cm x D2.4 cm 1'080 g
- Gewicht: 1080
- Sonstiges: Tertiary Education (US: College)
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