Retail Performance Management in the Luxury Industry
Status-quo and Future Outlook
Bachelor Thesis from the year 2010 in the subject Business economics - Controlling, grade: A, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Marketing & Luxury Strategy), language: English, abstract: In order to supply customers with the growing demand of luxury, luxury retail isgaining importance on a global scale. More and more new luxury companies and retailers enter the global market and thus render it more competitive. Additionally, the financial crisis has struck many luxury companies and retailers that thought themselves safe from market and demand fluctuation very hard - pushing some to…
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Produktdetails
- ISBN: 978-3-656-91777-9
- EAN: 9783656917779
- Produktnummer: 24107089
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 79 S.
- Plattform: PDF
- Masse: 1'214 KB
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