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Jay Conrad Levinson

Guerrilla Marketing to Heal the World

Combining Principles and Profit to Create the World We Want

Ebook (EPUB Format)

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

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Produktdetails


Weitere Autoren: Horowitz, Shel
  • ISBN: 978-1-63047-659-5
  • EAN: 9781630476595
  • Produktnummer: 19559430
  • Verlag: Morgan James Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 386 S.
  • Plattform: EPUB
  • Masse: 1'428 KB

Über den Autor


Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United's Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.

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