Consumer Behaviour
A European Perspective
This enhanced ebook version of of Consumer Behaviour also contains a selection of additional interactive features specifically designed to support you in your study, including: Multiple choice questions with dedicated feedback throughout each chapter enabling you to check your understanding of what you have just read. Short videos provide a real-life examples of topics and concepts discussed in the book to help you to develop a deeper understanding of the applications of these ideas.
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Produktdetails
Weitere Autoren: Bamossy, Gary / Askegaard, S¯ren / Hogg, Margaret K.
- ISBN: 978-1-292-11675-4
- EAN: 9781292116754
- Produktnummer: 31732501
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 736 S.
- Plattform: PDF
- Masse: 29'313 KB
- Auflage: 6. Auflage
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